After numerous leaks, Motorola officially unveiled the Moto X in New York City on Thursday. The 4.7-inch smartphone is equipped with a Motorola X8 processor (1.7GHz Snapdragon S4 Pro), 2GB of RAM, 16GB or 32GB of internal storage, a 10MP Clear Pixel camera, a 2MP front-facing camera, plus more. The Moto X will launch on multiple U.S. carriers starting at $200 with a two-year contract. Pretty normal stuff, however, what makes the Moto X unique is its Moto Maker.
The Moto Maker offers customers 2,000 different ways to customize their phone. This mostly involves picking what colors you want your device to be, but you can also create a personal start-up greeting, have it engraved with your signature, sync it with your Google account, and bundle it with a case or other accessories. Your personalized Moto X will ship four days after you design it, and will be ready for use right out of the box. The Moto Maker will be exclusive to AT&T at launch, with other carriers eventually offering the service too.