Amazon in knocking $50 off the already affordable 8.9-inch Kindle Fire HD 4G LTE model, and $30 off the Kindle Fire HD Wi-Fi only model. The offer is good until February 8th, 2013, or while supplies last. The discount applies to the 16GB (Wi-Fi only), 32GB and 64GB (4G model only) versions of both models.
To save $30, go to the Kindle Fire HD Wi-Fi only model page, select either the 16GB or 32GB version, and enter the promotional code FIRELOVE before you finalize your order. To save $50, go to the Kindle Fire HD 4G LTE page, select either the 32GB or 64GB model, and also enter the promotional code FIRELOVE. The discount will be added on the confirm your order page before you finalize your purchase.